We are a collective of passionate agriculturists committed to transforming India’s food ecosystem by cutting out middlemen, ensuring fair prices for farmers, and delivering fresh, organic, and traceable food directly to consumers and businesses.
Unlike traditional agri-business models, we don’t just sell raw produce—we process, package, and brand our harvests into high-quality food products under our “Feed The Farmer” label. From whole wheat flour (atta), besan, and maida to organic vegetables, dairy, and more, every product we sell is grown, processed, and packed by farmers, ensuring authenticity and fair earnings.
Our model ensures that farmers earn more, consumers get fresher food, and communities grow closer
To create India’s most sustainable, farmer-owned food network where producers and consumers thrive together in a transparent, ethical, and eco-friendly ecosystem.
Empower Farmers – Eliminate middlemen, ensure fair pricing, and provide farmers with direct market access.
Supply Pure, Traceable Food – Offer farm-fresh, chemical-free, and ethically processed food products under our “Feed The Farmer” brand.
Connect Urban & Rural India – Let city families grow their own organic food through farmer partnerships, adopt cattle, or buy directly from source.
Support Bulk Buyers – Help hotels, restaurants, and food businesses procure consistent, high-quality produce straight from farms.
Promote Sustainable Farming – Encourage organic, regenerative agriculture while reducing food waste and carbon footprint.
1. Farmer-Led & Farmer-Owned
We are not a corporate agri-tech startup—we are farmers ourselves. Every decision we make prioritizes farmer welfare, fair pricing, and sustainable farming.
2. From Farm to Brand – Our “Feed The Farmer”
Product Line We don’t just sell raw produce—we process and package it into ready-to-use, high-quality food products, including:
● Flours (Atta, Besan, Maida) – Stone-ground, unadulterated, and nutrient-rich.
● Organic Pulses & Grains – Directly sourced from our member farmers.
● Organic Vegetables & Fruits – Seasonal, chemical-free, and freshly harvested.
● Dairy Products – From farmer-reared cattle (milk, ghee, paneer).
Every purchase supports farming families directly.
3. Corporate Bulk Procurement – Hotels, Restaurants & Caterers
We help food businesses source:
● Consistent, high-quality supply
● Transparent pricing (no hidden commissions)
● Custom farming options (grow specific crops as per demand)
4. Urban Family-Farmer Connect – Grow Your
Own Food!
We offer three unique ways for urban consumers to engage:
A. Custom Organic Farming
● Select a farmer to grow exclusive organic produce for your family.
● Choose your crops (vegetables, grains, fruits).
● Get regular harvests delivered to your doorstep.
B. Adopt-a-Cow/Buffalo
● Sponsor a dairy animal with a farmer.
● Receive fresh milk, ghee, or paneer regularly.
● Track your animal’s health and feed.
C. Rent-a-Farmland Plot
● Book a small patch on a farmer’s land.
● We grow what you want (you don’t need to visit daily).
● Harvest is yours!
This creates a true producer-consumer community where farmers get stable income, and families get hyper-local, organic food
Every rupee you spend goes back to farming families.
Know exactly where your food comes from.
Be part of a movement that reconnects cities with villages.
For households, chefs, and businesses.
We’re not just selling food—we’re rebuilding trust inagriculture.
